With its innovative Market Intelligence software, oraya increases the competitiveness of retailers and manufacturers—through price crawling, price management, and data-driven insights from a single source.
About the Event
On November 13 in Munich at 1000 Satellites, the PricingWorks Summit 2025 brings together leaders from industry, the mid-market, and consulting—not to just listen, but to think along, discuss, and learn from one another.
• How are companies using pricing as a catalyst for transformation?
• What role do AI-powered models and data-driven market transparency play?
• How can pricing strategy and value-based selling be successfully embedded across the organization?
Participants can expect an afternoon full of concrete insights, case studies, and discussions with industry leaders.
The event is supported by sponsors oraya (Market Intelligence & Sales Optimization) and AIMS International (Executive Search & Leadership Consulting).
The PricingWorks Summit shows how companies achieve profitable growth with AI, data-driven sales, and a clear customer value proposition—inside a reimagined industrial landmark.
For Participants
Connect with valuable contacts and potential partners. Grow your professional network with industry leaders, decision-makers, and like-minded professionals from Sales, Pricing, Product Management, Finance, and General Management.
Gain insights and deepen your knowledge of the latest trends, innovations, and strategies. Learn from our speakers' real project experience and acquire practical insights that you can apply immediately.
Get exclusive access to C-level leaders in Commercial Excellence, Sales, Pricing, and Product Management. Connect directly with experts through inspiring talks, engaging panels, and in-depth conversations.
Shape your growth with us. The summit is specifically designed for decision-makers from the mid-market. Acquire best practices on key industry topics and learn from leading experts and innovators.
Key Topics
How algorithms improve sales and pricing decisions in mechanical engineering and B2B.
From product to solution—customer value as a strategic lever. Customer value as the central steering principle—moving beyond cost logic.
How to anchor pricing strategies in the organization and make them effective in sales.
Where are the opportunities, where are the limits, and what already works in practice?
With leaders who use pricing as a growth driver.
A special focus of our panel discussion is digital transformation. Under the title "Digitization with Substance—Beyond the AI Hype," participants discuss how change succeeds at both organizational and personal levels—and what we need to learn from failed projects.
Partners
With its innovative Market Intelligence software, oraya increases the competitiveness of retailers and manufacturers—through price crawling, price management, and data-driven insights from a single source.
A world-leading Executive Search & Leadership Consultancy focused on sustainable growth by recruiting and developing leaders and highly qualified specialists.
As host and location partner, 1000 Satellites creates space to connect, exchange, and think ahead together. Exactly the right place for our event—open, inspiring, and future-oriented.
Agenda
Hosts: D. Schrode & S. Wrobel
20 min
Moderation: L. Glasner & S. Wrobel
Guests: K. Rühle, M. Morwind, C. Riemer, M. Kniebeler
What does it take to ensure digitization doesn't end as "just" an IT project? Leaders from industry and consulting discuss how strategic foresight, pragmatic execution, and organizational change interact—looking honestly at stumbling blocks, resistance, and what we must learn from them.
Alexander Offergeld – KUKA Deutschland GmbH
How can price increases be implemented in a targeted and differentiated way—without losing customers? Alexander Offergeld shows how structured CRM data and pricing insights create real added value, and which organizational prerequisites are needed to realize data-driven growth.
Matthias Dittebrand – Ludwig Meister GmbH
Sales and pricing benefit from data-based decision-making. Matthias Dittebrand shows how Ludwig Meister analyzes customer behavior with revenue-management software, identifies value potentials, and successfully developed its own solution.
Isabel Jeschek – Handtmann Metallgusswerk
When markets change, companies must adapt. Isabel Jeschek shows how pricing initiatives help realign sales processes, mindsets, and structures—and how to strategically reposition an organization in challenging market conditions.
Thomas Jansen – Danfoss Climate Solutions
From Ideal Customer Profile to value-based customer engagement: Thomas Jansen presents how AI agents support sales, identify customer needs, and prioritize opportunities—and the experiences Danfoss has had implementing them.
Robin Schrag – Rolls-Royce Power Systems
Technology doesn't sell itself. Robin Schrag shows how companies put customer value at the center, negotiate with a clear value proposition, and use AI-enabled tools to support sales—for stronger win rates and margin security.
An homage to the "Pricing, Pizza & Peroni" event series
140 minSpeakers
This event is shaped by experts from business, consulting, and academia:
Head of Sales Product Intelligence, KUKA Deutschland GmbH
Pricing, Go-to-Market & Digital Transformation Practitioner; Director Global Strategic Pricing, Adhesive Technologies
CCO, VACOM Vakuum Komponenten & Messtechnik GmbH
Global Director Sales Strategy & Marketing, A. Handtmann Metallgusswerk GmbH & Co. KG
Vice President Pricing & Commercial Excellence, Rolls-Royce Power Systems AG
Head of Commercial Enablement, HAWE Hydraulik SE
Customer Product Support & Cybersecurity Director, Danfoss Climate Solutions
Manufacturing Sales Director, Microsoft Schweiz GmbH
Head of LM Consulting, Ludwig Meister GmbH & Co. KG
General Manager Munich, 1000 Satellites
Founder of PricingWorks
Founder of PricingWorks
Event Details
November 13, 2025
13:30–21:00
incl. Networking Dinner