Client References


German Robotics

The client is one of the world's leading suppliers of intelligent robotics, plant and systems engineering and is driving digitization in industry. With sales around 4 billion euro and around 15,000 employees, Kuka offers customers everything they need from a single source. From robots and cells to fully automated systems and their connectivity in markets such as automotive with a focus on e-mobility & battery, electronics, metal & plastic, consumer goods, e-commerce, retail and healthcare.

​ Our client (Kuka) identified the need to become more profitable, as challenging market dynamics such as COVID and fierce competition were creating big price pressures. ​

PricingWorks successfully guided the client through their pricing challenges, providing the initiatives and roadmap towards achieving pricing excellence.

  • Conducted a full-scale Pricing Maturity assessment including data analyses and data analytics.
  • Identified & implemented “quick wins” generating an EBIT improvement between 0.7% and 1.3%.
  • Implemented Rule-based Pricing, generating an EBIT improvement between 1.5% – 3%.
  • Negotiation trainings, delivering measurable benefits in increased deal success rates and better long-term relationships.
  • Benefits